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Lighting, Chrome, Safety and More
[1] Nowadays the brand is the 15th best selling international brand and Philip Morris' sixth largest international brand, with a volume of 36 billion cigarettes sold in 2016, and the brand is sold in over 40 countries worldwide
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Pros of SMARTCORE Induction (ILUMA Range) No blade to break or wear down No cleaning required More consistent heating and flavour delivery Reduced residue and mess Improved device longevity Cons (Minor Considerations) ILUMA devices are only compatible with TEREA, DELIA, and LEVIA sticks Older HEETS sticks cannot be used Overall, the ILUMA range is widely considered a significant upgrade over blade-based IQOS models in reliability, ease of use, and flavour consistency
Experts, however, say no rationality is there to segment tobacco products into several categories because quality is only associated with packaging, colour and other aspects to lure consumers, with no difference in the impact on health
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